She looks like sheâ€™s wearing the Michelin Manâ€™s hand for a hat, or maybe sheâ€™s off to a fancy dress party and her mumâ€™s knocked up the worldâ€™s worst Star Wars stormtrooper outfit. But no, sadly this is actually a new protection device for cyclists.
Aimed at commuters, itâ€™s a personal airbag that stores in an oversize collar when not in use and deploys when sharp movements are detected. Which is great, until you sneeze. Or a low-hanging branch smacks you in the head.
HÃ¶vding’s head protection device is stored in an oversized collar. Picture from HÃ¶vding
The brainchild of Swedish design firm HÃ¶vding and dubbed â€˜The invisible bicycle helmetâ€™, itâ€™s not just a concept, either â€“ itâ€™s on sale now for around Â£335/US$526. And it does actually seems to work, judging by the crash tests in the video below.
Okay, so it looks bloody stupid and we canâ€™t see Sam Hill swapping his Troy Lee D3 for one any time soon, but the basic idea of a personal airbag for bike riders is actually not a bad one. If you really want to find out more about the HÃ¶vding helmet, head over to BikeRadar.