Lazer Sport announces sponsoring partnership with Julie Dibens

Lazer Sport NV is proud to announce that it has formed a sponsoring partnership with Julie Dibens for the 2011 racing season. Julie is a three time XTERRA Triathlon World Champion, Ironman 70.3 World Champion and 2004 Olympic athlete. On Saturday March 12 Julie won the Abu Dhabi International Triathlon for the second consecutive year, this time wearing a custom painted Lazer Tardiz aero helmet!

“Julie is a premier athlete in triathlon today and we are very happy to be working with her.” stated Sean van Waes, Lazer Sport Head Helmeteer. “She is exactly the kind of athlete that we want to be involved with. Julie has been using Lazer helmets and has been a fan of the product before we began working on this partnership. She already knows the benefits of our helmets, she’s a great ambassador for the brand and she also wins races! What more could we ask for? We are really excited to have Julie on board as our newest official helmeteer!”

“I started using Lazer helmets last year and instantly liked them,” stated Dibens. “The Rollsys fit system works brilliantly as it allows you to easily tighten or loosen the helmet with one hand, which is great for adjusting running through transition, or once on the bike. The Tardiz is also the coolest TT helmet I have used, which is super important for some of my key races this year like Kona, Las Vegas and Abu Dhabi. Add all this to the fact that after testing it recently in the wind tunnel, I have the confidence that the Tardiz is hands down the best helmet for me to use.”

Julie’s next race in the Lazer Tardiz helmet will take place on April 17 2011 in New Orleans LA.

For more information on Julie Dibens please visit her website at or follow her very entertaining humor on Twitter @JulieDibens

Lazer has been manufacturing helmets since 1919 and its products are distributed worldwide. Lazer objective has been to find an excellent synergy between safety, design, comfort and technology. The exclusive Rollsys® retention system is a perfect example and Lazer will continue to bring innovations to market in 2011 and beyond. More information can be found at

Photo credits:
Kerry Yndestad / Competitive Image
Paul Phillips / Competitive Image


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