Muddbunnies Monday – Free Ride

Free Ride from IDEO on Vimeo.

The IDEO Palo Alto play team cast its work in a future where the experience of play is shaped by the context of expensive electricity – where power needs to be harvested to charge toys and ubiquitous computing devices. The video, one of two from the team, portrays a day in the life of a young girl on a mission, who follows her whims (and defends her honor) along the way.


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