Pedal Chic – a Women’s Empowerment Center

A year after being laid off, Robin Bylenga turned her love of cycling into a small boutique catering to women bikers. Pedal Chic is a women’s specific bike shop and active wear boutique in Greenville, South Carolina. It is the only women-specific bike shop and athletic boutique in the Southeast and the first in USA, offering an unparalleled selection for the female athlete, cyclist, urban commuter, and yogi, as well as lifestyle/comfort wear in an upscale, boutique environment.

Last month, Founder Robin Bylenga received the BRAINy award for Best Bike Shop for Women at Interbike 2012 in Las Vegas. “We’re proud to be on the forefront of empowering women by combining fitness and fashion along with re-discovering the unique freedom of riding a bike.”

Bylenga is also one of the founders of SpokesWomen, a professional networking group for women in the cycling industry. Carolina Cycling News attended the networking event hosted by SpokesWomen and the Outdoor Industries Women’s Coalition (OIWC) in the OIWC Women’s Lounge at the Interbike Expo. It was well attended, far surpassing last year’s numbers and spilling out into the surrounding aisles.

CNN recently posted a video featuring Pedal Chic called “Biking her way out of Unemployment”

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