With breast cancer still affecting one out of every eight females, Specialized supports two powerful organizations who are leading the fight to end this disease forever-Susan G. Komen for the Cure® and Team Vera Bradley Foundation. Together, they are encouraging women to ride for their lives and the lives of their loved ones.

Ride To Vegas

For the Breast Cancer Awareness Month (October), Specialized conducted its notorious annual Vegas Ride which took place over six days in late September. The ride went from Specialized’s Global Headquarters in Morgan Hill, California to the Interbike tradeshow in Las Vegas, Nevada.

The goal of the ride was to bring attention to Specialized’s relationship with Susan G. Komen for the Cure®, as well as our overall efforts in the arena of Advocacy.

Entering the fourth year of involvement with Susan G. Komen for the Cure®, Specialized has donated over $850,000 toward the fight against breast cancer

For 2011, select Specialized dealers will sell limited edition bikes and equipment in support of Komen for the Cure (5% of the retail price is donated to Komen, with a guaranteed minimum donation of $150,000).

Komen funds cutting-edge research to find the cures for breast cancer. In addition, they provide additional monies to pay for mammograms, cancer education, treatment and other forms of direct help to those diagnosed with breast cancer. 84 cents of every dollar spent by Susan G. Komen for the Cure supports mission programs and services.

Specialized Bikes and Equipment in Support of Susan G. Komen:
By purchasing any of these limited edition bikes and equipment, you’re making a valuable contribution to the fight against breast cancer.

Ruby Elite: the quintessential women's-specific bike for comfort and efficiency over the long haul.

Vita Elite: All the speed and handling of a performance road bike with the comfort and stability of a flat bar - perfect for the fitness-focused female rider.

Myka FSR Comp: A fully capable and unintimidating full-suspension mountain bike,built for female trail riders of all experience levels.

BG Gel Gloves: Generously padded glove uses strategically placed BG Gel to deliver all-day comfort without fatique.

Find a Specialized dealer near you!  http://www.specialized.com/us/en/bc/SBCDealerLoc.jsp


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